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July 10, 2024

How John F. Kennedy Inspired the Lubavitcher Rebbe

And other stories of the hasidic leader and the presidents.

To mark the 30th anniversary of the death of Menachem Mendel Schneerson, the highly influential rebbe of the Lubavitch Hasidim, Tevi Troy recounts his interactions with various American presidents—including a letter to Lyndon Johnson and another from Richard Nixon. One of the defining characteristics of the Chabad-Lubavitch movement under Schneerson’s leadership was its policy of sending emissaries, or shluhim, to college campuses and to remote locations with small Jewish communities. The idea, Troy writes, owes some of its success to President Kennedy:

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