Tikvah
Editors’ Pick

February 24, 2026

How Jews Invented American Toys

Morris Michtom’s teddy bear was ignited by patriotic, not commercial, instinct.

In 1902, Morris Michtom, inspired by a story about President Theodore Roosevelt, placed a furry toy bear in the window of his Brooklyn candy store. This moment lies at the heart of Michael Kimmel’s Playmakers: The Jewish Entrepreneurs Who Created the Toy Industry in America. Alexandra Schwartz writes in her review: 

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