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Manischewitz Wine and the Gentiles Who Love It
One of the first brands marketed to the African American middle class—with astounding success.
When most American Jews think about saying kiddush over a glass of wine on Friday night or drinking the four cups of wine at the Passover seder, they almost immediately think of the syrupy red beverage produced by the Manischewitz company. They probably don’t realize that this wine was once extremely popular among African Americans, and is now a favorite brand throughout the Caribbean. Hannah Steinkopf-Frank writes:
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Manischewitz Wine and the Gentiles Who Love It
One of the first brands marketed to the African American middle class—with astounding success.