Israel Must Take Media Warfare More Seriously
The IDF should be appointing experts to the job.
July 7, 2021
The IDF should be appointing experts to the job.
Recently the IDF appointed two senior officers to key positions in its spokesperson’s unit. While both have impressive experience and reputations, writes Yaakov Katz, neither has any prior background in media or public relations. Katz questions the decision in light of what happened in the latest flare-up with Hamas, which underscored the importance of the war of perceptions. Katz points especially to the fall-out from Israel’s bombing on May 15 of a tower in Gaza City that housed the local offices of the Associated Press and Al Jazeera, along with a Hamas command post:
The IDF should be appointing experts to the job.
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Recently the IDF appointed two senior officers to key positions in its spokesperson’s unit. While both have impressive experience and reputations, writes Yaakov Katz, neither has any prior background in media or public relations. Katz questions the decision in light of what happened in the latest flare-up with Hamas, which underscored the importance of the war of perceptions. Katz points especially to the fall-out from Israel’s bombing on May 15 of a tower in Gaza City that housed the local offices of the Associated Press and Al Jazeera, along with a Hamas command post:
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