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July 1, 2021

How Adam Neumann Used the Mystique of the Kibbutz, and Much Mumbo-Jumbo, to Make a Bad Business Idea Seem Appealing

WeWork’s familiar tale of hubris and avarice.

Following its dramatic rise, WeWork—a company renting office space that billed itself as an innovative startup—was revealed in 2019 to be a house of cards, and quite possibly a scam, with an unworkable business model and questionable practices. At the center of its story is its charismatic Israeli-American founder and former CEO Adam Neumann, who somehow made many millions off the venture. Matti Friedman reviews Billion Dollar Failure, a new book about Neumann and his company:

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